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Category Archives: Food

Cheetos® proudly unveils a statue to commemorate Cheetle

Posted on November 15, 2022 by James| Comments Off

Cheetos lovers are some of the most passionate snackers in the game, and they know that you can’t enjoy the cheesy snack without getting your fingertips a little —okay, a lot—messy. That’s why, today, the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Alberta—a monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.

That’s right, Canada, there’s an official term—and now a statue—for the powdery residue that’s left behind after eating your favourite Cheetos snacks—whether it’s Puffs, Crunchy or new Cheetos Popcorn. In fact, according to the dictionary, “Cheetle is the brand name for the powdery residue that gets on your fingertips while eating the savoury cheese snack, Cheetos.” The more you know…😉

“Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle,” said Lisa Allie, Senior Marketing Director, PepsiCo Foods Canada. “We’re excited to be celebrating Cheetle and Canadians’ cheesy, Cheetle-dusted fingertips on such a grand scale and in such a uniquely mischievous way.”

Announcement at Frito Lay

Posted in Because I Can, Events, Food

M&Ms

Posted on November 4, 2022 by James| Comments Off

Most of us know and love M&Ms for their colorful coatings and delicious chocolate center. They’re known for being perfect snacks at the movie theater and a must-have come Halloween candy season. Yes, they’re a staple, but do you know why exactly they’re named M&M’s?

As it turns out, the answer is pretty simple. M&Ms is named for its founders Forrest Mars, Sr. and Bruce Murrie. The Ms in M&Ms simply stand for Mars and Murrie.

How did the name and candy itself come about, though? Mars moved to England in the 1930s where he started making Mars Bars for troops. He later encountered British soldiers eating candy-coated chocolate beads that were more resistant to melting, and given that chocolate sales fell in summer due to temperatures and a lack of air conditioning, the idea for M&Ms was born.

When Mars came home to the United States, he teamed up with Murrie, the son of Hershey executive William Murrie. The partnership ensured a steady supply of chocolate during an anticipated shortage of both it and sugar during World War II. Murrie received a stake in the company, his name was added to the candy, and the rest is chocolate history.

Of course, over time M&Ms has grown into much more than a wartime ration. Now, they’re a pop culture staple thanks to the brand’s iconic M&M animated figures, and the candy itself has taken on new iterations like peanut-filled options and even pretzel versions.

While the candy is likely to continue evolving with new flavors and new adventures for those animated M&Ms, now, you’ll always know where that moniker actually comes from.

Posted in Because I Can, Food