Cheetos lovers are some of the most passionate snackers in the game, and they know that you can’t enjoy the cheesy snack without getting your fingertips a little —okay, a lot—messy. That’s why, today, the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Alberta—a monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.

That’s right, Canada, there’s an official term—and now a statue—for the powdery residue that’s left behind after eating your favourite Cheetos snacks—whether it’s Puffs, Crunchy or new Cheetos Popcorn. In fact, according to the dictionary, “Cheetle is the brand name for the powdery residue that gets on your fingertips while eating the savoury cheese snack, Cheetos.” The more you know…😉

“Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle,” said Lisa Allie, Senior Marketing Director, PepsiCo Foods Canada. “We’re excited to be celebrating Cheetle and Canadians’ cheesy, Cheetle-dusted fingertips on such a grand scale and in such a uniquely mischievous way.”

Announcement at Frito Lay