In 1955, a Colorado Springs-based Sears store ran an advertisement encouraging children to call Santa Claus on a special telephone hotline. Due to a printing error, the phone number that was printed was the hotline for the Director of Operations at the Continental Air Defense (CONAD). Colonel Harry Shoup took the first Santa call on Christmas Eve of 1955 from a six-year old boy who began reciting his Christmas list. Shoup didn’t find the call funny, but after asking the mother of the second caller what was happening, then realizing the mistake that occurred, he instructed his staff to give Santa’s position to any child who called in.
Three years later, the governments of the United States and Canada combined their national domestic air defenses into the North American Aerospace Defense Command (NORAD), but the tradition continued. Now major media outlets as well as children call in to inquire on Santa’s location. NORAD relies on volunteers to help make Santa tracking possible. Many employees at Cheyenne Mountain and Peterson Air Force Base spend part of their Christmas Eve with their families and friends at NORAD’s Santa Tracking Operations Center in order to answer phones and provide Santa updates to thousands of callers.
In 1997, Canadian Major Jamie Robetson took over the program and expanded it to the Web where corporate donated services have given the tradition global accessibility. In 2004, NORAD received more than 35,000 e-mails, 55,000 calls and 912 million hits on the Santa-tracking website from 181 countries. In 2005, more than 500 volunteers answered questions. The site now gets well over 1 billion hits.
